HANNAH SMITH
CEO and Co-founder
18 years driving commercial growth across Europe and the UK. Hannah brings energy to opportunities others overlook, leads by example, and will drive 5,000km in a week to deliver.
Homebase in Netherlands and SpainServing WorldwideGet in Touch
WRKSHOP — Footwear Sales Agency & Marketplace Positioning Brand Hub
Wrkshop is a Marketplace Positioning Agency and Brand Hub. We specialize in strategic consultancy paired with end-to-end sales leadership and execution across the full UK and European map. Our home base is in The Netherlands, and in 2026 extended to Spain. Our +75 year experienced team guides and supports you to navigate the streetwear, performance and outdoor industry across footwear, apparel and accessories.
We have deeply established relationships and market knowledge paired with operational excellence to drive results for Globally leading and change making brands.
Marketplace Positioning
We make informed and experienced decisions with you.
Where your brand should sit in Europe, and why. Built on a read of the market rather than a wish list.
We carry the line, open the doors and close the orders. Showroom, road and trade shows.
We cut through the world of collaborations and drive relevant partnerships and activations in market.
Your story told properly by the people who actually sell it, in every market we cover.
Representing
ANIMA makes 100% recyclable sneakers, built to be returned and remade rather than landfilled.
We cover mainland Europe — UK enquiries will be passed to our partner.
Website
Born in New York City in 1975, Avirex turns military aviation heritage into luxury streetwear — the icon of the leather bomber jacket.
Website
From the morning miles to the rest of the day, Brooks Lifestyle brings running into everyday life — gear made to be lived in.
Website
EQL is the world's leading launch platform for sneakers and collectibles — fair, bot-protected releases for the fans who care the most.
Website
L/AB c/o Off-White™ is a creative ecosystem and uniform of the streets: everyday essentials reimagined for the next generation.
WebsiteTeams Track Record
- Asics
- Birkenstock
- Burton
- Converse
- GOAT
- Jordan
- Nike
- Nike ACG
- Nike SB
- Nike Snowboarding
- Reebok
- Sneaker Freaker
Who
We Are
Co-founders
JOOSTY VAN PELT
Co-founder
25 years shaping brands across EMEA. Joost connects brand, product and distribution into one consumer-first strategy, and knows every founder in the European energy landscape.
Team
Oliver Pressinger
Sales Director
20 years elevating brands in the sneaker industry. Oliver harnesses his sharp eye for what product works where, bridged into an established network of European retailers.
Bea Estragues
Operations Director
10 years in operational excellence across leading brands in Sports. Bea ensures smooth and sustainable growth as the backbone for the day to day.
Team
Oliver Pressinger
Sales Director
20 years elevating brands in the sneaker industry. Oliver harnesses his sharp eye for what product works where, bridged into an established network of European retailers.
Bea Estragues
Operations Director
10 years in operational excellence across leading brands in Sports. Bea ensures smooth and sustainable growth as the backbone for the day to day.
Our philosophy
We believe in people, It's always been at the heart of why we began Wrkshop in 2021, why we opened our business hub in The Netherlands, and how we continue to connect and serve our clients in the brand and retail space.
We value people, progress and integrity, and work with like minded clients who put impact front and centre of their reason for being.
Working with Wrkshop means professionalism, expertise and a guaranteed adventure. Our clients grow with us, as we all step in and elevate the marketplace and what it looks like to do business in a sustainable and profitable way.
Welcome to Wrkshop World.
