HANNAH SMITH
CEO and Co-founder
18 years driving commercial growth across Europe and the UK. Hannah brings energy to opportunities others overlook, leads by example, and will drive 5,000km in a week to deliver.
Homebase in Netherlands and SpainServing Worldwidehello@wrkshopagency.com
WRKSHOP — Footwear Sales Agency & Marketplace Positioning Brand Hub
Wrkshop is a Marketplace Positioning Agency and Brand Hub. We specialize in strategic consultancy paired with end-to-end sales leadership and execution across the full UK and European map. Our home base is in The Netherlands, and in 2026 extended to Spain. Our +75 year experienced team guides and supports you to navigate the streetwear, performance and outdoor industry across footwear, apparel and accessories.
We have deeply established relationships and market knowledge paired with operational excellence to drive results for Globally leading and change making brands.
Marketplace Positioning
We make informed and experienced decisions with you.
Where your brand should sit in Europe, and why. Built on a read of the market rather than a wish list.
We carry the line, open the doors and close the orders. Showroom, road and trade shows.
We cut through the world of collaborations and drive relevant partnerships and activations in market.
Your story told properly by the people who actually sell it, in every market we cover.
Representing
ANIMA makes 100% recyclable sneakers, built to be returned and remade rather than landfilled.
We cover mainland Europe — UK enquiries will be passed to our partner.
Website
Born in New York City in 1975, Avirex turns military aviation heritage into luxury streetwear — the icon of the leather bomber jacket.
Website
From the morning miles to the rest of the day, Brooks Lifestyle brings running into everyday life — gear made to be lived in.
Website
EQL is the world's leading launch platform for sneakers and collectibles — fair, bot-protected releases for the fans who care the most.
WebsiteTeams Track Record
- Asics
- Birkenstock
- Burton
- Converse
- GOAT
- Jordan
- Nike
- Nike ACG
- Nike SB
- Nike Snowboarding
- Reebok
- Sneaker Freaker
Who
We Are
Co-founders
JOOSTY VAN PELT
Co-founder
25 years shaping brands across EMEA. Joost connects brand, product and distribution into one consumer-first strategy, and knows every founder in the European energy landscape.
Team
Oliver Pressinger
Sales Director
20 years elevating brands in the sneaker industry. Oliver harnesses his sharp eye for what product works where, bridged into an established network of European retailers.
Bea Estragues
Operations Director
10 years in operational excellence across leading brands in Sports. Bea ensures smooth and sustainable growth as the backbone for the day to day.
Team
Oliver Pressinger
Sales Director
20 years elevating brands in the sneaker industry. Oliver harnesses his sharp eye for what product works where, bridged into an established network of European retailers.
Bea Estragues
Operations Director
10 years in operational excellence across leading brands in Sports. Bea ensures smooth and sustainable growth as the backbone for the day to day.
Our philosophy
We believe in people
Wrkshop is a thriving space for creative and cultural impact leaders who drive change and growth from authenticity, expression and challenging the way things are because they know there is something better.
We partner with Globally leading brands, emerging change makers brands and young energised entrepreneurs who create and contribute on the daily, not from pressure but from a passion for progress.
Welcome to Wrkshop World.
